Mar 27
Anthropic v. The United States
Oil prices are rising, flights are being canceled, and businesses around the world are feeling the pressure. But another major conflict is also affecting business: a legal fight between AI company Anthropic and the US government. In this episode, we look at how this case raises i ... Show More
20m 32s
Mar 14
Hallyu and the K-Beauty Industry
South Korea’s cosmetics industry has become a major global force. In 2024, South Korea ranked as the world’s second-largest exporter of beauty products, ahead of the United States and behind only France. In this episode, we look at how K-beauty has grown alongside the global rise ... Show More
22m 25s
Mar 2024
237 - Rare Beauty’s Marketing, with CMO Katie Welch
Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland.
Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their produc ... Show More
28m 37s
Sep 2025
S20E11: Labubu Dolls and the Business of Scarcity (September 24, 2025)
Send us Fan MailLabubu dolls are the latest global craze... but what makes them so irresistible?In this episode of Market Outsiders, Jenny Rae and Namaan break down the business model behind Labubu’s rise, from blind box marketing to luxury brand tie-ins. They explore:How scarcit ... Show More
33m 5s
May 2025
MicroVee: AI Is Eating Google Search: What Every Business Should Do Next | GaryVee Bloomberg Interview
AI is flipping the script on search—and most brands aren’t ready. In this episode, I sat down with Bloomberg to break down the massive shifts happening in digital marketing, thanks to AI-powered search engines, and how every brand—from Fortune 500s to startups—needs to urgently a ... Show More
5m 43s
Sep 2025
How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Did you know poultry is the third most popular pet in America, behind dogs and cats? It's surprising stats like this that reflect the rural lifestyle trends driving growth at Tractor Supply Company.This week, Elena and Rob talk with Kimberley Gardiner, CMO of Tractor Supply. Lear ... Show More
30m 17s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works.
In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Oct 2023
Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish - I Love Marketing Episode #461
Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www ... Show More
1h 30m
Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing, and why does it work so well?
In this episode of Down to Business English, Sk ... Show More
<p></p><p><strong>I've just launched a </strong><a href="https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q"><strong>new YouTube channel</strong></a><strong>!! The concept? </strong>I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ... Show More
