Are you tired of feeling like you're constantly chasing customers? Wondering how to get people lining up to buy from you instead? To discover a multi-step strategy to naturally create demand and create a sense of urgency without relying on pushy tactics, I interview Brenna McGowan.
Jun 25
Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales
Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maint ... Show More
43m 59s
Jun 12
Applying AI to Marketing and Business: Lessons From the Trenches
What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lesso ... Show More
42m 29s
Jan 2024
How to Grow a Niche Marketing Agency
Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? To discover how one marketer transitioned from solopreneur to marketing agency owner, Brooke Sellas interviews Louise Brogan.Guest: Louise BroganR ... Show More
45m 2s
Aug 2022
🎃 “Happy Halloween NOW” — Target’s 80/20 rule. Private Jets’ country-club-ification. Calm’s meditation situation.
Target revealed it’s already selling its 1st Halloween items (in the summer) because it's focused on the 80/20 Rule. Private Jets, from Taylor Swift’s plane to Wheels Up’s stock, are having a moment as travel becomes country-club-ified. And the Calm meditation app is still making ... Show More
19m 12s
Sep 2022
🤕 “Apple Watch saved my life” — Apple’s life-saving watch. Instacart’s celeb recipe. Quiet Quitting’s reality check.
Apple didn’t invite us to its huge annual product event (again), but it all came down to our Takeaway: while tech is focused on virtual reality, Apple’s focused on real life. Instacart’s newest strategy to get you grocery shopping is celebrity orders, like the pre-filled cart for ... Show More
19m 48s