logo
episode-header-image
Apr 2024
16m 22s

Manipulating Consumers with the Truth

TOD MAFFIN
About this episode

Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.”


Since Mondays tend to be slow days for actual marketing news, we're experimenting with these long-form interviews on Mondays. Do you like them?

- YES, I like the weekly interviews on Mondays

- NO, I prefer the daily-news format on Mondays


📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us


GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium


✨ Already Premium? Update Credit Card Cancel


MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

Review us


UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.


Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.





Privacy & Opt-Out: https://redcircle.com/privacy
Up next
May 14
The End.
The final episode.Privacy & Opt-Out: https://redcircle.com/privacy 
6m 9s
May 9
Everything Everywhere All Ads at Once
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
15m 6s
May 2
May 2, 2025
Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: engageQ digital.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin ... Show More
9m 46s
Recommended Episodes
Jun 2024
Organic Social Media | The Key to Modern Marketing
On today's episode of the GaryVee Audio Experience Im sharing a recent keynote I gave at the Google Summit. I share my thoughts on organic social media Highlighting its significance in contemporary marketing. I also talked about Real-Time Marketing and The necessity of fast, ... Show More
33m 3s
Feb 2024
The love affair between brands and consumers
This Valentine’s Day we’re examining the relationship between brands and consumers. From KITH’s Valentine’s Day campaign to how your brand can find and engage target audiences, we’re joined by Manager of Audience Development here at HubSpot Media, Dréa Hudson, who will discuss al ... Show More
19m 7s
Mar 2024
The PR Week: 3.21.2024 - Diana Littman, MSL
The latest guest on The PR Week is none other than MSL’s U.S. CEO, Diana Littman, who talks about her efforts to supercharge Publicis Group’s primary PR firm since she became CEO in 2018. Plus, the biggest marketing and communications news of the week, including questions about t ... Show More
47m 7s
Jun 2024
3 Pieces of Marketing Advice for Every Business Owner
Today's video is an interview Gary did with Ken Moskowitz for his podcast Ad Nerds. They discuss various aspects of marketing, branding, and the use of social media for business growth. Gary emphasizes the importance of organic social content on platforms like TikTok, LinkedI ... Show More
10m 26s
Jun 2024
🐂 “Lone Star Stock Exchange” — Texas’s new stock market. Champion’s final sweatshirt. Boeing’s space launch.
Texas is building its 1st stock market… either because of politics or competition.Sweatshirt icon Champion is getting sold and (kinda) shut down… because of our Fads rule.Boeing is back after launching NASA astronauts into space… and this involves Elon and urinals.Plus, the hot n ... Show More
25m 23s
Jun 2024
BOM - Day Trading Attention by Gary Vaynerchuck
Our book this month is called Day Trading Attention: How to actually build brand and sales in the new social media world by Gary Vaynerchuck, the CEO of Vayner Media. Gary is well known as a keynote speaker in the world of marketing. His YouTube and social media following is mass ... Show More
5m 34s
Jun 2024
🤝 “The #1 trick to get hired” — Job Referrals’ Renaissance. The Gap’s Anne Hathaway comeback. The wildest Air Conditioner stock.
For TBOY Hotline Ep 3: Email your wedding/finance questions to nickandjack@tboypod.comDue to AI-written resumes, there’s a Networking Renaissance — The data shows that the #1 way to get hired is to have a referral within the company.The Gap’s stock has surged 240% in the past yea ... Show More
24m 39s
Jun 2024
491 Lean Marketing by Allan Dib
Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. ... Show More
1h 25m
Jan 2024
What is Duration Neglect | Explained in 2 min
Duration neglect is the psychological observation that people's judgments of the unpleasant or pleasant experiences depend very little on the duration of those experiences. If you know someone who could use this, share it with them! -- ⚠️ TRENDING on SUBSTACK ⚠️ USE THIS LINK TO ... Show More
2m 3s
Jun 2024
🎂 “Happy Birthday, Napster” — Napster’s 25-year legacy. Starbucks’ 1-hour wait problem. Amex’s Gen Z credit card love.
Starbucks is facing 40-minute waits… and you can blame Iced Latte Logistics.Happy 25th birthday to Napster… The OG disruptor is gone, but its legacy is thriving.And Amex just revealed the biggest divide between Millennials & Gene Z… Credit Cards.Plus, the #1 most controversial pr ... Show More
26m 8s