Aligning Your Marketing with Generation ...

Webflow just scanned 2,000 real websites and gave them a report card on how ready they are for AI search. The median score? A 2 out of 5. And the reason companies are failing isn't the reason LinkedIn keeps telling you.Dave Steer — CMO of Webflow, with prior stops at Twitter, Fac ... Show More

Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of co ... Show More

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ... Show More

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a br ... Show More

<p>Today’s episode is #3 in our six-part series Marketing For The Now. This show is all about marketing to Gen-Z.&nbsp; I talk to several top marketers around the mindset and tactics for reaching this important generation. Enjoy! Let me know what you think. Tweet me or leave a re ... Show More

Welcome back to The Girls in Marketing Podcast! In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen ... Show More

In the third episode of Below the Fold, Ibrahim Jabri is joined by Yara Nassif, business director at Starcom, to discuss the characteristics and marketing strategies surrounding Gen Z. Yara Nassif dives deep into the background of various generations, emphasizing the digital-nati ... Show More

How much has marketing really changed in the last decade? It might not be as much as you think.<br /><br />This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the lat ... Show More

<p>Marketing in 2024 is very different from the way people marketed 15 years ago. We are now living in an age where the creative creates the reach and whether you have 10 followers or 10,000,000 followers, we all can post one viral video on social. In today&#39;s episode of the p ... Show More