Aligning Your Marketing with Generation ...

<p>The brands everyone talks about are not the safest ones. They are the bold ones.</p><p>And few people understand that better than Nick Tran.</p><p>The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built ... Show More

<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More

<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More

The terms integrated marketing and integrated communications are often used interchangeably. Whether you call it your marketing mix, communication mix, or strategy, the goal is to have a holistic approach that considers all channels and touchpoints.Deborah Spencer, the Chief Mark ... Show More

<p><em><strong>Lean Marketing: More leads. More profit. Less marketing.</strong></em> by Allan Dib</p> <p>ABOUT THE BOOK:</p> <p><strong>Bigger Results with Less Marketing</strong></p> <p>You keep being told to do more marketing — more complex, more aggressive, and more expensive ... Show More

Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in this upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your cus ... Show More

What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers b ... Show More

How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ... Show More

Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales. ABOUT SHEILA BUTLER Sheila is an accomplished Chief Marketing Officer (CMO)  with 25+ years experience in integrated marketing, global lo ... Show More

<p>Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get ... Show More

<p>A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI.</p><p>.</p><p><strong>📰 </strong><a href ... Show More

<p>This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin</p> <p><a href= "http://www.artillerymarketing.com/marketing-book-podcast/this-is-marketing-seth-godin"> Click here to view the show notes!</a></p> <p><a href= "https://www.salesartillery.com/marketing-b ... Show More

Welcome back to another episode of "Accelerate Your Business Growth," where we delve into the dynamic world of affiliate marketing strategies and business development. Today, we are thrilled to have Enelin Toneva join us. Enelin is a leader in affiliate marketing, having successf ... Show More