In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss. Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they ... Show More
Jul 6
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
Krishna Kaliannan wanted to start a tech company but failed at every attempt. On the side, he was teaching himself how to cook with high-protein, low-sugar ingredients. Not just out of interest, but out of necessity. As a teenager, Krishna had been diagnosed with diabetes and epi ... Show More
1h 3m
Jun 29
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
In 2004, Joey Shamah and his partner launched a cosmetics company built on an idea that made almost no sense:Sell high-quality makeup for just $1.At the time, high quality beauty products were supposed to be expensive. The biggest brands spent fortunes on celebrity endorsements, ... Show More
1h 14m
Mar 2020
Powered by Kombucha | Daina Trout
<p>Daina Trout thought she was starting a hair-growth company with her husband and best friend, before pivoting to become Health-Ade Kombucha, a national brand that is sold at 30,000 grocery stores and health food markets nationwide. In 2017, Food & Wine named& ... Show More
1h 7m
May 2021
011: From Redundancy To $19k ONE MONTH After Launch: Korean Beauty, Micro-Influencers, And The Manufacturing Challenge
Elita Gluscevic and Stephanie Turzi had an incredible product idea, but suddenly found themselves feeling a little overwhelmed and unsure of where to go next. With a background in marketing and graphic design, the friends knew they wanted to launch a chin-lifting mask based on a ... Show More
41 m
Dec 2019
#30 - Reinventing the Energy Drink
LifeAid’s Aaron Hinde (@aaronhinde) stopped by to talk “vitamins that you’ll enjoy drinking.” He built a new beverage brand from zero to $100m+ in value, taking on the big boys like Red Bull, Monster etc.. He talks about coming up with the formula, and their distribution strategy ... Show More
34m 42s