Bootstrapping until the business finds a...

Not many businesses start with a seemingly incurable case of Bacterial Vaginosis but today’s guest, Beatrice Dixon, found a company and a cure all in one. The Honey Pot is a plant-based vaginal wellness brand that was co-founded by Beatrice after she launched by selling her products at hair shows. On today’s episode, she tells Becca and Dom how those hair shows lead to the Honey Pot hitting shelves in Target.

They also talked about:

• How Beatrice knew it was time to stop bootstrapping
• The importance of finding investors who understand your mission and the intentional culture of your company
• The downside to having a fiercely loyal customer base
• Trusting the process and making decisions with the your consumers in mind

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