On today's episode of Margi Hour we answer Mel's question:
"Hey team. Love listening to your podcasts. Can I pop a request in? I notice so many marketing podcasts and communities are really focused on product based businesses and I understand all the strategies you talk about for this. However, businesses like mine - which is independent retail selling a multitude of brands - the advice and strategies don't always suit us. e.g. sending products to influencers etc for ugc content. Our mark ups are much less and with so many overheads it's difficult to adopt the strategies tried and tested. This explains why so many independent retailers are shutting up shop both in Aus and in NZ where I'm based. Would love some discussion on businesses like ours?! Mel x"
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