#116: Copywriting—writing that’s meant to persuade people to take a specific action (like buying something)—is a crucial element of any online business. You can have great products, but if your copy is mediocre, your conversions will be mediocre too. Podcast show notes available here: https://www.smartpassiveincome.com/session116
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Oct 2022
20(ish) Min Skills: How to Write Direct, Persuasive Copy (feat. The Four Keys to Writing)
<p>Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert customers from landing pages, ads, and cold emails. Implement this stuff and yo ... Show More
20m 32s
Apr 2018
Micro copy: How to make a big impact with small copy
So, you’ve finally finished writing your client’s copy. The homepage is ‘Wow,’ the content pages are engaging and you’ve done just the right amount of SEO to keep those pesky Google hummingbirds singing. But you’ve forgotten something. That’s right — your microcopy. We know, we k ... Show More
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