Today, I explain why discounts might be hurting your marketing efforts and offer an alternative that might be better for your business.
May 6
SPI 928: How to Build Your Creator Empire with Superfans
#928 Why are creators suddenly challenging massive corporations? There's a big shift happening, and none of the old-school gatekeepers can stop it. Here's the best part, though. It's all powered by superfans! Join me for today's episode because, as you'll learn, the sky's the lim ... Show More
21m 34s
Apr 29
SPI 927: The Five-Step Story Method That Grows Your Brand
#927 In a world of infinite content, storytelling is a superpower and the number one way to stand out. As entrepreneurs and creators, sharing stories that move people, build trust, and convert should be a vital component of our success strategy. If you don't believe you can pull ... Show More
21m 12s
Dec 2021
EYL #165 Tax Deductions, Marketing, & Keys to Business
<p>For episode 165, we returned to the essence of our foundation. No guests, just us discussing topics and providing information. We covered our plan to save over $200,000 in taxes this year, marketing, a little known tax loophole that can be extremely beneficial for business own ... Show More
1h 7m
Nov 2023
724: Unpopular Opinion: You Don’t Need More Offers
We’ve all heard the saying, “more is more,” especially in the business world. You know what they say… If you want to succeed, you need more offers, more products, more services, and more revenue streams.
But what if I told you that this widely held belief might be misguided? What ... Show More
33m 50s
Aug 2023
#762: How to Navigate Economic Uncertainty in Sales
Send us Fan Mail In this episode of the Advanced Selling Podcast, hosts Bill Caskey and Bryan Neale discuss the challenges salespeople face with constant economic news bombardment. They offer strategies to cut through the noise, stay focused, and serve clients. The guys emphasize ... Show More
19m 10s
Jul 2025
You Have a Revenue Goal - Now What?
Send us Fan MailAfter setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to ... Show More
39m 7s