Today, I explain why discounts might be hurting your marketing efforts and offer an alternative that might be better for your business.
Nov 26
SPI 903: An Update on LIFE Outside of Business (Turning 43)
<p>#903 I was twenty-five when I started my business journey. Now, days away from my forty-third birthday, my perspective on what matters most has entirely shifted. More than ever, I'm optimizing for fun. Even more so, I'm optimizing for peace. If you resonate with these thoughts ... Show More
34m 14s
Nov 19
SPI 902: How to Turn Your Following Into Revenue (At All Levels)
<p>#902 I just earned $40,000 in four days selling t-shirts! That's bananas, but these are the kinds of things you can expect to happen if you focus on building true superfans. From day one, you can follow my system and start generating income from your passion. From ad revenue a ... Show More
25m 14s
Dec 2021
EYL #165 Tax Deductions, Marketing, & Keys to Business
<p>For episode 165, we returned to the essence of our foundation. No guests, just us discussing topics and providing information. We covered our plan to save over $200,000 in taxes this year, marketing, a little known tax loophole that can be extremely beneficial for business own ... Show More
1h 7m
Nov 2023
724: Unpopular Opinion: You Don’t Need More Offers
We’ve all heard the saying, “more is more,” especially in the business world. You know what they say… If you want to succeed, you need more offers, more products, more services, and more revenue streams.
But what if I told you that this widely held belief might be misguided? What ... Show More
33m 50s
Jul 2025
You Have a Revenue Goal - Now What?
Send us a textAfter setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to he ... Show More
39m 7s
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2517440/open_sms">Send us a text</a></p> <p>Do you think the salesperson's reputation has regressed, and it's all about the numbers?</p> <p>The idea for this episode was inspired by Antho ... Show More