One of the key players in the story of The North Face is Hap Klopp, who in 1968, bought the then-burgeoning outdoor sports equipment store. He bought the company for the bargain price of $60,000.
Klopp was CEO of The North Face for the next 20 years, and turned the small chain of Bay Area stores into a multi-million dollar business. Today, The North Face is ... Show More
Apr 2020
Amazon vs Walmart - The Big Bang Theory of E-Commerce | 1
<p>Ninety-six percent of Americans now shop online, snapping up everything from rare coins to industrial-sized barrels of hand sanitizer. Almost half of those purchases take place on one website: Amazon. </p><p>But before sales were a click away, Walmart was the top dog, dec ... Show More
23m 28s
Apr 2020
Amazon vs Walmart - Priming the Public | 3
<p>By the mid-2000s, Walmart is starting to show some cracks. They are still successful, but bad press and sluggish growth are taking a toll on their earnings. The company debates the best way to move forward, including focusing on online sales, something they’ve long eschewed. A ... Show More
23m 50s
Nov 2020
Nike’s Phil Knight: How to sell without selling
<p>Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customer ... Show More
35m 40s