logo
episode-header-image
Jun 2021
1h 18m

How does your brand make people feel wit...

Erika Cramer
About this episode

I can’t wait for you to hear from the amazing woman that is Maranda Joiner. We met on Clubhouse early this year and instantly connected! I’m so excited to have her on the podcast to share her wisdom.

Maranda is a former radio personality turned Brand Strategist who in 2018, quit her job to pursue her dream of helping people feel seen without guilt or shame so they can RUN into success with confidence. 

Now, she helps entrepreneurs, creatives, and business owners realise their unique brand voice and weave it into their purpose to make money. 

As a Jackson, Mississippi native, Maranda has consulted and served as the brand manager for talent, placing them in a position to perform at Essence, on Comedy Central, and TruTV. 

She has also worked as an on-air radio personality for fourteen years and for seven years, she curated and hosted an open mic experience called Synergy Nights.

In this episode, I talk to Maranda about her new book, “A Lot Alike: What Every Entrepreneur Should Know About Branding And Purpose”. I absolutely devoured this book and we unpack it a little to talk about creating a branding experience and how making an emotional impact is far more powerful than having everything look perfect.

Maranda shares some of the valuable lessons she learned from being raised by a single mother, why fear is sometimes necessary, how her life experiences got her to where she is today plus loads of tangible things you can do to get your brand aligned and on purpose.

This episode is HOT.  I know you’ll enjoy this one.


Where To Find Maranda:

Website: marandajoiner.com

Book on Amazon: http://bit.ly/alotalikebook

Book on Barnes & Noble: https://www.barnesandnoble.com/.../a-lot-alike.../1139292888

Book on iBook's: https://books.apple.com/us/book/a-lot-alike/id1562929926

Instagram: https://www.instagram.com/marandajoiner/

Facebook: https://www.facebook.com/marandajoiner/?viewas=&show_switched_toast=false&show_podcast_settings=false



Resources mentioned in this episode:

“Start With Why” by Simon Sinek 


Where To Find Erika:


👑 Want to request a podcast? Have a question for me? Click here to request a podcast!

👑 Loving this podcast? Please leave me a review so other women who needs this can find this show

👑 Are we friends on Instagram? If not come say hello

Up next
Aug 18
The Audacity to Be - How boldness creates your next level.
Most women don’t fail because they aren’t ready.They fail because they’re waiting to feel ready.In this episode, I’m breaking down the raw truth about audacity—what it really is, why so many of us lack it, and how it’s the secret weapon to creating your next level.If you’ve been ... Show More
21m 43s
Aug 11
Life is precious...are you living it on purpose?
Most of us walk through life thinking we have time.Time to chase that dream, start that business, book that trip, tell that person we love them.But my friend… time isn’t guaranteed.Last week, I was the sickest I’ve ever been in my life. Flat on my back, unable to move, wondering ... Show More
22m 37s
Jul 28
Behind the Scenes: Business Breakdowns, Big Dreams & Bouncing Back (Car Podcast)
💖 This episode is for you if you’re craving the truth about the messy middle of business and want to feel less alone in your own rebuilding.Let’s bring it all the way back. I’m in my car, it’s raining, and we’re going rogue with a behind-the-scenes drop on what’s really been goi ... Show More
21m 11s
Recommended Episodes
Mar 2020
Market Yourself: Aliza Licht of Leave Your Mark
According to Aliza Licht, she wasn’t born with the ability to command a room. Growing up, the author, founder and president of Leave Your Mark, LLC, struggled to speak anytime she was thrust into the spotlight. It wasn’t until she was in college that she felt comfortable speaking ... Show More
29m 7s
May 2024
ICYMI: How To Overcome Fear, Use It To Your Advantage, And Transform It Into Quantum Leaps, with Lori Harder
Welcome to this week’s ICYMI, where we kick off the week with a quick game-changing tip that you might have missed. The biggest things that gets in the way of our success and greatness? Our own fear.  So how do we show up and play big? We're throwing it back to some masterful adv ... Show More
6m 14s
May 2024
SPI 787: The Secrets of Creating (and Joining) a Podcast Network with Hala Taha
#787 Some of my favorite success stories are ones where someone achieves their dream, only to realize their true passion lies elsewhere. Not settling, these people often redirect their skills into something greater. And that's exactly what today's guest is doing! Hala Taha, host ... Show More
36m 36s
Mar 2018
14: Dream it, do it - Katherina-Olivia Lacey
FROM QUITTING YOUR JOB TO SELLING YOUR FIRST BUSINESS.Katherina is a young start-up founder who runs a logistics business based out of Singapore. She was a venture partner of the Zeroth.ai accelerator where she gives fabulous advice and mentorship.Originally from Bolivia she has ... Show More
30m 50s
Nov 2023
How a Stay-at-Home Mom “With No Experience” Built a $255M Business: Blowouts, Divorces, and the Messy Truth
Want to know what it really takes to launch, build, and sell a $255 million-dollar business in ten years flat? Do you have a good idea, but you think you “have no business being in business”?In this new episode, Mel sits down with the founder of Drybar, Alli Webb, and takes you o ... Show More
55m 44s
May 2023
Gain Respect, Speak Up, Set Boundaries & Hold Your Ground | Angie Martinez
For the highly motivated driven woman reading this, we’ve got one question for you. What are you chasing after? When you show up in your career or your business, are you getting the respect you want or is everyday the battle for your boundaries and peace of mind?Angie Martinez, R ... Show More
1h 16m
Apr 2022
If You’re Going to Do the Work, Make Sure it’s Work You Believe In: Amanda Hesser & Sara Fritsch
If you’re the type to put on the kettle, don your coziest socks and relax with some great home and food inspiration, then you’ve probably already heard of today’s guests. Amanda Hesser and Sara Fritsch, CEO of Food52 and president of Schoolhouse, respectively, are here to discuss ... Show More
36m 10s
Feb 2023
Jessica Zweig on the Divine Masculine and Feminine Side of Leadership and Your Eminence is Your Personal Brand
“The thing is—strong personal branding, when done right—is an act of service. It’s greater than your ego and bigger than your fears. It’s about your audience, your customers, and the world. They are waiting for you to show up. And I am here to help you do it.” - Jessica Zweig. Je ... Show More
46m 50s
Jul 2021
Resilience is the No. 1 Predictor of Success”: Marisa Thalberg of Lowe’s
What do luxury beauty, home improvement and fast food have in common? The fact that Marisa Thalberg has been a driving force behind successful marketing campaigns for major brands in all three categories! Growing up, Marisa wanted to be either an actress or a lawyer, and in hinds ... Show More
36m 42s