logo
episode-header-image
Oct 2023
1h 3m

Herschel Supply Co.: Jamie and Lyndon Co...

Guy Raz | Wondery
About this episode
Brothers Jamie and Lyndon Cormack founded Herschel Supply Co to sell modern bags with a timeless feel. While working in the sports and apparel industry, they realized they couldn’t find backpacks and totes with the same stylish but simplified vibe as their favorite sneakers and shirts. With no background in manufacturing, they learned to make bags partly by ... Show More
Up next
Oct 15
Advice Line with Tara Bosch of SmartSweets
Today’s callers: Lindzi from Chicago wants to expand her gourmet marshmallow brand into retail without cannibalizing her high-margin DTC sales. Then, Vivi from Hawaii considers how to best tell her sustainable swimwear brand’s story to a digital audience. And Aly from Los Angeles ... Show More
46m 13s
Oct 12
Alamo Drafthouse Cinema: Tim and Karrie League (2023)
In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As Tim and his wife Karrie built theaters in Austin and beyond, they made a name fo ... Show More
1h 16m
Oct 8
Advice Line with Nick Green of Thrive Market
Today’s callers: Mercedes in Utah tries to find harmony between quality and speed as she scales her concert attire brand for musicians. Then Danny in Colorado grapples with the tradeoffs of growing his sustainable and functional coffee brand. And Riya in Illinois wonders how to b ... Show More
44 m
Recommended Episodes
Nov 2020
Growing a Niche Product into an 8 Figure Business
<p>Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with <a href="https://www.threadwallets.com/" target="_blank">Thread Wallets</a>. Injecting creative designs into the sleepy category, the Bauers built ... Show More
52m 23s
Nov 2022
Customer Before Product: A Different Way To Win With E-Commerce
<p>There's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport his corgi Maxine to his office in New York City, but there just wasn't a durable, safe dog backpack on the market. Through tria ... Show More
23m 27s
Nov 2023
Why Going DTC Isn’t as Simple as Putting Your Inventory Online
<p>Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling online.</p><p>To learn more about perfectwhitetee and for sh ... Show More
28m 34s
Mar 2020
The North Face vs Patagonia - Dirtbags | 1
It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry.The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wi ... Show More
23m 20s
Jun 2025
🏖️ Tommy Bahama's Beach Chair: Fake Dude, Real Billions | 34
Tommy Bahama (spoiler) wasn’t founded by a man named Thomas with a Caribbean address. Rather, this classic lifestyle brand began with two longtime friends and coworkers at a failing apparel company. Facing unemployment at age 50, they channeled their inner Hemingways to invent a ... Show More
40m 53s
May 2023
The Surprising Power of Combining Long-Form and Short-Form Creativity for Explosive Business Growth with Luis & Fonzi Camejo
Luis and Fonzi Camejo are two brothers from Venezuela. They came to the USA on soccer scholarships after cold emailing 300+ coaches. They turned entrepreneurs and started selling vinyl stickers door to door, and now they run a successful podcast platform as part of the Hubspot Po ... Show More
27m 36s
Apr 2018
#79: Tamara Mellon: Founder, Entrepreneur, and Shoe Designer
When Tamara Mellon would give her friends wardrobe makeovers in school, it hadn't yet occurred to her that one day she would co-found the luxury shoe brand, Jimmy Choo. Armed with a ?£150,000 loan from her father, 27 year old Tamara teamed up with Jimmy Choo, an East London shoe ... Show More
28m 36s
May 2023
How to Market a New Product Launch
<p>Meet the founders of an Australian sustainable packaging brand using unique marketing strategies to bring home-compostable mailers to businesses across the globe.  </p><p>For more on Hero Packaging & show notes: <a href="https://www.shopify.com/blog/hero-packaging-marketing-pr ... Show More
29m 39s
Sep 2023
581: Bootstrapping a $1M Direct to Consumer E-Commerce Brand as a Side Hustle
Ben Feys and Kevin Niehoff had a problem. As young professionals working busy day jobs, they struggled with skincare issues like acne and eczema but couldn’t find products that worked for them. Rather than accept their fate, these best friends decided to take matters into their o ... Show More
37m 4s
Apr 2024
The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’
In 2015, Jimmy, Lan and Conrad Sansone launched The Normal Brand, a fashion company focused on easy, comfortable clothing suitable for both workdays and weekends. In the nine years since, without outside funding, the brothers have opened 11 stores — in cities including Nashville ... Show More
32m 35s