episode-header-image

Feb 2020

17m 57s

How I Handle Brand Marketing

Gary Vaynerchuk

About this episode

Today’s episode is from Jim Stengel’s The CMO Podcast: Super Bowl Edition that we did live in New York. I talk about brand marketing and some of the strategies behind VaynerMedia’s Super Bowl commercials. Make sure to hit me up and let me know what you thought!

Tweet Me! @garyvee

Text Me! 212-931-5731

My Appearances: garyvee.com/events

My Newsletter: garyvee.com/newsletter

Up next

The 2025 Organic Content Strategy That Actually Works

AI is disrupting content faster than most people are ready for. In this raw workshop-style session, Gary Vee breaks down how organic content strategy needs to evolve in 2025. From cheaper, faster production to shifting audience expectations, this episode dives into what’s working ... Show More

Codie Sanchez x GaryVee: AI, Marketing & Building a Lasting Business

In this interview, Codie Sanchez sits down with Gary Vaynerchuk for a wide-ranging conversation on where attention is shifting, how AI is changing the landscape of marketing and entrepreneurship, and what it really takes to build a business that lasts. Codie challenges Gary in wa ... Show More

Tea with GV Ep #75: Why You’re Getting Views but No Sales

In this episode of Tea with GaryVee, Gary answers a crucial question from a creator struggling to sell a book despite hitting 10K views per video and one viral hit near a million. Gary breaks down the disconnect between views and conversions, and shares one of the most important ... Show More

Recommended Episodes

How to build a lasting brand with Kevin O'Leary

This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with one of the stars of the ... Show More

How to Stay Creative | Monday Marketing Takes: Nickelodeon

This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the CMO of Nickelodeon, ... Show More

Ep. 72, How The Top Performing Brands Are Winning With Facebook Ads In 2021

Takeaways From The State Of Paid Advertising Industry Report (Part 3) As digital marketers and entrepreneurs, we’ve been on a wild ride with the Pandemic and the iOs14 Update. You could say it’s been a one-two punch on our industry! But the Smart Marketer team just completed a ... Show More

Ep. 139, What's Working Now (In Facebook Ads): The Wonders Of An ABO Campaign

Our senior media buyer is back on the show to bring you up to speed on what's working now in Facebook Ads Manager. You can almost hear the media buying community worldwide as they scramble to get to this episode! You'll hear Smart Marketer CEO Molly Pittman talk with Dennis Paska ... Show More

CRAZY! They Will Pay You To Drive Traffic To Your Own Funnels...

I'm checking in from the high seas on a cruise ship with my family. But I've just had a realization. See, for years I've been all about paid ads, but they're getting pricier by the day. That's why I've had a change of heart. Inspired by folks like Rachel Hollis and Cathy Yoder, I ... Show More

Marketing Executives React To Hilarious 1980s TV Commercials (#109)

What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on ... Show More

I Used ChatGPT To Create A Marketing Plan In 30 Minutes

Ep. 207 Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends. Kipp and Kieran dive into building a marketing plan in real time with th ... Show More

5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)

Steal the strategies of these 5 business-savvy celebrities to grow your business. Kipp and Kieran dive into how 5 marketing-minded celebrities have grown their business (and how you can too). Learn more on why Taylor Swift is an amazing content marketer, the power of understandin ... Show More

Bic for Her: the pitfalls of gendered marketing

You’d think a simple pen company couldn’t spark outrage, but Bic somehow got the job done. Bic for Her, a collection of smaller, pinker pens for women, debuted in 2011 and immediately caused controversy. But how did something like this even get greenlit and how long did it last o ... Show More

Listen to millions of songs and podcasts on Anghami