Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common practice at Google, Booking.com, and Netflix, Thomke says even small firms can get a competitive advantage from experiment ... Show More
Aug 26
The Kinds of Humor That Help Leaders Build Trust
Leading an organization is a serious job, but Adam Christing argues that humor is a shortcut to building trust at an organization - and without it, you might be missing out on an important leadership tool. Christing is a comedian, speaker and author and he walks through five main ... Show More
30m 27s
Aug 19
How to Bring More Rigor to Your Long-Term Thinking
Amid great economic, political, and technological change, it can feel impossible to predict what might happen next. Nick Foster, a futurist and designer who has worked at Google X, Sony, and elsewhere, says that most of us struggle because we tend to fall into one pattern of thin ... Show More
32m 1s
Nov 2021
A Culture of Experimentation
How can organizations become more experimental? Julia Dhar, the cofounder and leader of BeSmart, BCG’s behavioral economics and insights initiative, says identify a big problem, start small, and do not overly worry that academics may criticize your experiment. As a bonus, Dhar pr ... Show More
22m 29s
Jul 2022
[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
1h 3m
Aug 2021
499: The Death of The "Entrepreneur”: Experience from an 8-Figure CEO
Many people call themselves “entrepreneurs” nowadays. Essentially, anyone who can make some kind of income on their own is an entrepreneur, but there is a big difference between an entrepreneur and a business owner. While an entrepreneur can start businesses, a business owner can ... Show More
1h 27m