Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common practice at Google, Booking.com, and Netflix, Thomke says even small firms can get a competitive advantage from experiment ... Show More
Nov 20
Future of Business: Walmart’s CEO on AI, Jobs, and Managing Rapid Change
In uncertain times, leaders at all levels can learn from what the world's best CEOs are doing to protect themselves and forge a path ahead. In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs who manage across different ... Show More
31m 12s
Nov 2021
A Culture of Experimentation
<p>How can organizations become more experimental? Julia Dhar, the cofounder and leader of BeSmart, BCG’s behavioral economics and insights initiative, says identify a big problem, start small, and do not overly worry that academics may criticize your experiment. As a bonus, Dhar ... Show More
22m 29s
Jul 2022
[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
1h 3m
Aug 2021
499: The Death of The "Entrepreneur”: Experience from an 8-Figure CEO
Many people call themselves “entrepreneurs” nowadays. Essentially, anyone who can make some kind of income on their own is an entrepreneur, but there is a big difference between an entrepreneur and a business owner. While an entrepreneur can start businesses, a business owner can ... Show More
1h 24m