During a busy travel season, digital travel platform Booking.com tried a risky experiment that meant changing the site’s landing page. Then CEO Gillian Tans made the decision to lean into the company’s “test everything” culture—even if it meant failure. In this episode from 2019, HBS Professor Stefan Thomke and host Brian Kenny discuss the case Booking.com. ... Show More
Jun 24
Ensuring Boston Ballet Stays Relevant
Ming Min Hui, executive director of Boston Ballet, is unique in her field. As a young, Asian American woman with a HBS MBA and a background in finance, she focuses on ensuring the ballet company stays true to its art form and still relevant to its times. Hui had worked for eight ... Show More
30m 59s
May 27
How Keurig Brewed a Return to Growth
Keurig Green Mountain (KGM) invented a category and became a household name in at-home coffee brewing in North America. But by the early 2010s, the public company suffered a series of product missteps, negative media scrutiny, and challenging partner relationships. In late 2015, ... Show More
23m 1s
Nov 2024
Unifying Leadership in a Divided Time
Around the world, the past few years have been marked by increasing political polarization and public outrage. Like it or not, this spills over into the business world, with employees, customers, and shareholders more willing than ever to challenge companies -- and one another -- ... Show More
29m 36s
Mar 2024
Why Public Relations Matter
Accidents happen, we make missteps, sometimes our brands are tarnished. So how do we prepare for the inevitable and mitigate impact? Indya ‘Icy’ Wright, the Founder and CEO of Artiste House, a PR firm that prioritizes diversity, inclusivity, and representation, has some answers. ... Show More
9m 57s
Nov 2024
504: The CEO's Dilemma: When to Speak Out on Political and Social Issues
Welcome to Strategy Skills episode 504, where we interview Ex Harvard Kennedy School researcher Matt Kohut, the author of Speaking Out: The New Rules of Business Leadership Communication. In this episode, Matt discusses the role leaders play in public communication. Drawing fro ... Show More
43m 18s
Mar 2025
How CEOs Make or Break Sales
A CEO's involvement in B2B sales deals, while often well-intentioned, can sometimes backfire. INSEAD marketing professor Christoph Senn has spent years studying the role top leaders play in B2B relationships. In this episode, he shares the five archetypes of CEO behavior when it ... Show More
26m 36s
Nov 2024
Why DEI Still Matters (and How to Get It Right)
Amid the racial reckoning that followed George Floyd’s murder in 2020, many U.S. business leaders promised to make workplaces more diverse, equitable, and inclusive. But these efforts have now slowed, and many DEI teams have faced cuts, and calls for anti-racist leadership have a ... Show More
31m 19s
May 28
Innovation: Coming up with new ideas (Boss Class from The Economist)
A good boss is a rare breed. That’s because running an organisation is hard. It means getting to grips with the world’s most baffling substance: people.The Economist’s management columnist, Andrew Palmer, is here to help. With his trademark wit, he distills advice and experience ... Show More
36m 18s