Harvard Business School’s Stefan Thomke says running experiments can give companies tremendous value, but too often business leaders still make decisions based on intuition. With the right approach, even small firms can get a competitive advantage from the right kinds of tests.
Jun 17
Why Speed and Trust Are Critical to Solving Hard Problems
When it comes to solving complex, layered problems, the default for many organizational leaders is to take their time to work through the issues at hand. Unfortunately, that often leads to problems that linger with no clear resolution. Instead, Anne Morriss offers a different pro ... Show More
28m 43s
Feb 2020
How to Set Up — and Learn — from Experiments
Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common practice at Google, Booking.com, and Netfl ... Show More
23m 51s
Apr 2025
Great Strategy Starts with Experimentation
Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common practice at Google, Booking.com, and Netfl ... Show More
23m 28s
Nov 2021
A Culture of Experimentation
<p>How can organizations become more experimental? Julia Dhar, the cofounder and leader of BeSmart, BCG’s behavioral economics and insights initiative, says identify a big problem, start small, and do not overly worry that academics may criticize your experiment. As a bonus, Dhar ... Show More
22m 29s
Apr 2025
To Make Better Decisions, Think Like a Venture Capitalist
Venture capital firms notoriously embrace risk and take big swings, hoping that one startup will become a monster hit that pays for many other failed investments. This VC approach scares established companies, but it shouldn’t. Stanford Graduate School of Business professor Ilya ... Show More
24m 44s
Jun 2025
Stress Test Your Strategy Before It Fails
While many teams and organizations engage in scenario planning, most don’t go far enough. Arjan Singh, consultant and adjunct professor at Southern Methodist University, says a more disciplined approach, borrowed from the military, can help leaders truly test how their strategies ... Show More
26m 51s
Aug 2017
Basic Competence Can Be a Strategy
Raffaella Sadun, a professor at Harvard Business School, explains why seemingly common-sensical management practices are so hard to implement. After surveying thousands of organizations across the world, she found that only 6% of firms qualified as highly well-managed — and that ... Show More
21m 31s
Aug 2024
How to Make Better Decisions, According to Science
Entrepreneurs make a mistake: They often think of decisions as binary, where one answer is definitely right and the other is definitely wrong. Astrophysicist Saul Perlmutter says there's a better way to approach decisions — and it's with "probabilistic thinking," a concept that's ... Show More
19m 9s