episode-header-image

Aug 2019

41m 22s

The Strategy Behind Pepsi's “Challenger”...

Gary Vaynerchuk

About this episode

Podcast listeners - great episode for those in the trenches and looking to learn from execution. I sat down at Cannes with Todd Kaplan - who is a good friend of mine and also the VP of Marketing for PepsiCo. We talked a lot about how PepsiCo is approaching marketing and using the "challenger" brand approach. Tweet me @garyvee with any feedback or questions!

Timestamps:

7 - How Todd’s career started in college

13:15 - If you respectfully ask you’re putting yourself in a good position

19:40 - State of the union of Pepsi vs Coke

24:30 - Pepsi’s approach to Super Bowl 53

30:20 - Where do you get your “culture”?

34:55 - How do you balance an entrepreneur built for speed and an executive with process?

37:10 - Life is what you make of it

Up next

Alternative Sports’ Future Rise and What It Means to Everyone

In this episode of The GaryVee Audio Experience, I talk about how emerging sports can build a fan base by overdelivering for the people who show up first. I share why deep fan relationships, athlete personalities, and social media distribution matter for growth. I also discuss th ... Show More

Advice Every Entrepreneur ACTUALLY Needs to Hear

In this episode of Tea with GaryVee, I talk about staying ambitious without letting work orother people's opinions define your self-worth I share why gratitude, kindness, and self-awareness matter more than comparison and proving people wrong. I also discuss going live on TikTok, ... Show More

The #1 Opportunity to Make an Extra $500 a Month

In this episode of The GaryVee Audio Experience, I join Elvis Duran and the team to talk about taking responsibility for our relationship with technology instead of blaming our phones. I share why live shopping is an opportunity and why self-awareness matters when choosing your p ... Show More

Recommended Episodes

From Crystal Pepsi to Cool Ranch Doritos: Lessons from David Novak

David Novak, co-founder and former CEO of Yum! Brands, joins host Jeff Berman to share lessons from scaling one of the world’s largest restaurant companies. Hear how his focus on listening, team recognition, and taking big swings helped grow a fast food empire to a $32 billion ma ... Show More

BONUS: Brand Building Live at Cannes Lions

<p>What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.</p><p>Jim spent more than two decades at Procter & Gamble, where he managed international brands like Jif and Pampers. He spent seven years as P& ... Show More

How to Craft Your Message in a Complex B2B World with Lynne Capozzi

Welcome to the first episode of Three Minute Marketing with a guest. I’m your host and veteran growth junkie, Chris Mechanic. In our podcast, we micro-interview the world’s thought leaders about growth marketing. I’m joined by the one and only Ms. Lynne Capozzi. Lynne has experie ... Show More

My Guide For Doing Business With Friends | Ep 753

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cl ... Show More

The Secret Sauce to Making Good Brands Great (Live from SXSW)

In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus). They’re br ... Show More

Prof G on Marketing: How to Stand Out in a Saturated Market

Welcome to the first episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions on how to drive engagement in a ... Show More

283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)

How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader. ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of ... Show More

How to Turn Your Content Marketing Into A Sales Machine

<p>In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing. </p><p>For more on BuddyRest and show notes: <a href="https://www.shopify.com/buddyrest-content-marketing">https://www.shopify.com/buddyrest-content-mar ... Show More

Making Moves That Matter

Today’s episode comes from the Your Next Move vault and is a conversation between Inc. editor-at-large Tom Foster and the co-founder and co-CEO of Harry’s Inc, Jeff Raider. He is also a co-founder of Warby Parker. Their conversation goes deep on topics like brand building, e-comm ... Show More