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May 2017
23m 18s

Low-Risk, High-Reward Innovation

Harvard Business Review
About this episode
Wharton professor David Robertson discusses a "third way" to innovate besides disruptive and sustaining innovations. He outlines this approach through the examples of companies including LEGO, GoPro, Victoria's Secret, USAA, and CarMax. It consists of creating a family of complementary innovations around a product or service, all of which work as a system to ... Show More
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