The theory of disruptive innovation endures as a way to make a complicated and expensive product simpler and more affordable. But the originator of disruptive innovation argued that disruptive innovation isn’t just about simplifying technology — it also requires a new business model.
Jun 2025
The Promises, Pitfalls, and Trade-offs of the Circular Economy
Most businesses are built on a linear model: take, make, and discard. But that norm is reaching its limits, and leaders are under pressure to find smarter, more sustainable ways to operate. Weslynne Ashton is a systems scientist and professor at the Illinois Institute of Technolo ... Show More
20m 36s
Dec 2024
The Case for Selling Products that Adapt
Many companies make money by selling goods that need to be constantly replaced; think fast fashion, or tech devices that come out in new versions each year. But according to Vijay Govindarajan, professor at Dartmouth's Tuck School of Business, smart organizations are increasingly ... Show More
24m 41s
May 2017
Low-Risk, High-Reward Innovation
Wharton professor David Robertson discusses a "third way" to innovate besides disruptive and sustaining innovations. He outlines this approach through the examples of companies including LEGO, GoPro, Victoria's Secret, USAA, and CarMax. It consists of creating a family of complem ... Show More
23m 18s
Mar 2020
Square’s Cofounder on Discovering — and Defending — Innovations
Jim McKelvey, entrepreneur and cofounder of Square, says that most companies that think of themselves as innovative are really just copycats. True innovation, he argues, is about fearlessly exploring novel solutions and dramatically expanding markets. Doing so also helps startups ... Show More
27m 36s
<p>Is your business model working for you, or are you working for it? </p>
<p> </p>
<p>It's a question we often forget to ask ourselves as entrepreneurs, caught up in the hustle and grind of building our empires. </p>
<p> </p>
<p>But here's the thing: your business should fit you ... Show More
