Frank Cespedes, HBS professor and author of "Aligning Strategy and Sales," explains how to get the front line on board.
Nov 20
Future of Business: Walmart’s CEO on AI, Jobs, and Managing Rapid Change
In uncertain times, leaders at all levels can learn from what the world's best CEOs are doing to protect themselves and forge a path ahead. In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs who manage across different ... Show More
31m 12s
Apr 2023
567: Managing sales in a world of constant change (with Frank Cespedes)
For this episode, we interviewed the author of Sales Management That Works: How to Sell in a World that Never Stops Changing, Frank Cespedes. How do you manage sales in a world that never stops changing? In this episode, Frank shares valuable insights to equip sales professionals ... Show More
48m 29s
Mar 2023
20Sales: The 3 Profiles of a Sales Rep, How to Negotiate in a Sales Process, How to Sell to a CFO & How You Should Shift Sales Messaging in a Downturn with Frank Fillmann, CRO @ Salesforce Australia
<p><!-- wp:paragraph --></p> <p><a href="https://www.linkedin.com/in/frankfillmannunc/">Frank Fillman</a> is CRO/Country Leader Australia for Salesforce where he is responsible for responsible for the overall strategy, execution, success, and growth of the $1B+ Australian market ... Show More
52m 56s
Oct 2023
20Sales: Why the Founder Should Not Be the One to Create the Sales Playbook, Why You Should Hire a Sales Leader Before Sales Reps & Why You Should Not Hire Sales Leaders From Big Companies with Matt Rosenberg, CRO @ Grammarly
<p><!-- wp:paragraph --></p> <p>Matt Rosenberg is Grammarly's Chief Revenue Officer and Head of <a href="https://www.grammarly.com/grammar-check">Grammarly</a> Business. He leads all B2B revenue, operations, and growth for Grammarly Business, Grammarly for Education, and Grammarl ... Show More
50m 41s