logo
episode-header-image
About this episode
In keeping with the fact that 80% of sales success has to do with how you think and your selling strategy, Bill Caskey and Bryan Neale take on the issue of “How Do You Need To Think?” in order to be successful. 
Up next
Oct 8
Connect With Your Team
In this episode, Bryan explores why the best sales leaders focus as much on connecting with their people as they do on connecting with their customers.Sales is often seen as an individual sport - everyone chasing their own numbers and commissions. But the real magic happens when ... Show More
14m 39s
Oct 6
AI in Sales (Part 1): Practical Uses for Prep, Research, and Productivity
Bill and Bryan dive into how they're actually using AI in their daily sales work—no hype, just practical applications. In part one of this two-part series, they share their number one use case: preparation for sales calls, including researching companies, understanding buyer cont ... Show More
19m 19s
Sep 24
Stop Discounting - Closing Strategies with John Barrows
In this episode, Bryan is joined by John Barrows to talk about the high-stakes final stage of the sales process, where deals are either won or lost. Together, they explore why so many sales teams stumble here, often resorting to last-minute discounts or high-pressure tactics driv ... Show More
29m 40s
Recommended Episodes
May 2023
Align Your Sales Team with Your Strategy
Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses is a strong sales core. But aligning your strategy with sales isn’t just about communicating your id ... Show More
21m 46s
Oct 2023
How can understanding customers' needs lead to sales success? with Karl Becker
On this podcast, John Golden talks to Karl Becker about his new book "Iceberg Selling." They talk about digging deeper into clients' demands and sales strengths. Karl stresses the necessity of interacting with consumers and understanding their individual situations. They discuss ... Show More
22m 41s
May 2017
A Compilation: Sales Versus Marketing
Everyone that’s trying to decide whether to give the power to their sales or their marketing teams need to stop and give this one a listen. No matter how hard you try, or which side you’re bias to, you need both of these teams in your org. Marketing folks take flak for spending a ... Show More
5m 8s
Aug 2022
How To Sell Consulting Services (Without "Selling Out") With Andy Paul: Podcast #252
What kind of sales approach are you implementing? Are you sure you're building relationships with your buyers the right way? Join your host Michael Zipursky as he talks with Andy Paul about mastering the art of selling consulting services without selling out. Andy is the author o ... Show More
46m 55s
Apr 2019
5 Marketing Secrets Of Million Dollar Entrepreneurs
‏During this session you’ll find out what it takes to grow to and beyond your first million dollars in sales.  You don’t need more strategies and more ideas.  You need the right strategies and ideas that you can actually apply in your business to grow.  You’ll learn effective mar ... Show More
29m 39s
Apr 2019
سببين رئيسيين لفشل التسويق لرواد الأعمال
‏هل تريد التسويق الذي ينجح؟   في هذا البودكاست ، تتعرف على شيئين يمكن لرواد الأعمال القيام به لزيادة المبيعات بشكل كبير. قد يساعدك على مضاعفة مبيعاتك. نتحدث عن أهمية وجود إجراء متابعة لعروضك وإجراء عملية تسويق كاملة تناسب عملك. 
31m 29s
Apr 2019
خمسة أسرار للتسويق لرواد أعمال المليون الدولار
‏خلال هذه الجلسة ، ستكتشف ما تحتاجه لتنمو مبيعاتك لكي تتجاوز المليون دولار. لا تحتاج إلى مزيد من الاستراتيجيات والمزيد من الأفكار. تحتاج إلى الاستراتيجيات والأفكار الصحيحة التي يمكنك تطبيقها فعليًا في عملك لتنمو. ستتعلم استراتيجيات تسويقية فعالة تؤدي إلى نتائج ويمكن تكرارها. 
36m 29s
Jul 2019
The Need for Relationships with Larger Sales
As you may have heard in a previous episode, Kevin is currently reading multiple books to increase his knowledge in sales and to grow Array Digital. One of these books, which he has been reading with our Sales Manager Glen, is called SPIN Selling. In episode 197 of Journey to $10 ... Show More
4m 12s
Jun 2022
Best Questions for Disruptive Sales Discovery with Geoff Snavely
This is episode 523. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. GEOFF’S TIP: “Ask better questions to help you understand things better. Here’s a paradox. If you want to take your sales career to the next level, stop ... Show More
33m 23s