This meeting I had with Detroit Lions Linebacker Brandon Copeland showed off some great macro-focused points that I like to get across to athletes. We talk about leveraging the name of the brand that you play for to help get ahead in business, personal branding and any other entrepreneurial endeavors you may be chasing. Utilizing a brand that gives you leverage is a massive upside that once you start to realize how it works and how to use it, you'll win. <3