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Nov 13
7m 9s

The McDonald's Balloon That Sold 25% Mor...

Lewis Howes
About this episode
Robert Cialdini joins Lewis Howes on The Daily Motivation to talk about the rule of reciprocity and why every human society teaches it to its young. Receiving a gift first creates both gratitude and a sense of obligation, which makes people more willing to give back. The conversation covers a McDonald's balloon study in Colombia and Brazil, along with the pr ... Show More
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