Rachel Lefler, Demand Gen at Atlassian, has spent years deep in ABM and campaign strategy, and her hill to die on is simple: stop taking sales target accounts and dumping them into ad campaigns. Recorded live at Breakthrough in Las Vegas, she makes the case for campaigns that change based on real-time signals.
And, Rachel breaks down how she builds dynami ... Show More
Nov 9
Forget Black Friday, These Overlooked Holidays Are Boosting Open Rates RIGHT NOW
Everyone is fighting over Black Friday and Cyber Monday, while the holidays quietly lifting email open rates by over 20% are sitting wide open. Jay breaks down the lesser-known holidays worth building campaigns around, like Small Business Saturday, Giving Tuesday, Green Monday, a ... Show More
9m 41s
Nov 4
A Marketing Channel That Deserves More Attention with Dan Robbins, Head of Brand Sponsorships at Substack | Ep. 451
What if the most underrated Marketing channel isn't a new platform, but the independent creators your audience already trusts? Dan Robbins, Head of Brand Sponsorships at Substack, has spent his career building ad businesses from scratch. He started in measurement at Nielsen, then ... Show More
32m 21s
May 2025
190 - This guy turned $1,800 into a $1B+ business (crazy story) | Scooter Braun
Get JD's new playbook Website Selling Machine here. Today, Jon gets into the background of Scooter Braun, the man behind some of the biggest names in music, such as Justin Bieber and Ariana Grande. Discover how he turned an $1,800 investment into a billion-dollar empire through s ... Show More
36m 44s
May 2023
Jason Derulo: Music and business
All this week on Business Daily, we’re focusing on the music industry, which is worth $26 billion a year globally. Today, we’re joined by the hugely successful musician, content creator and businessman Jason Derulo. He tells us what it takes to build a brand as successful as his, ... Show More
18m 25s
Aug 2023
The Secret Founders Of +$1,000,000,000 Brands
Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) dive into the business moguls behind the world’s biggest celebrity brands. Learn how Emma Grede leveraged the Kardashian’s name to build multiple 9-figure brands, how Guthy-Renker cornered the ... Show More
1h 13m
May 2024
$500 for 900,000 Followers??
<p>E319: Shocked at the price of this 900,000 follower deal.</p> <p>This is how much my friend Alain is paying this influencer for a video and all its footage. The influencer, in Miami, has 900k followers and tons of experience making engaging content.</p> <p>Alain gets a video o ... Show More
7m 49s