Building A Brand for Gen Z

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ... Show More

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More

<p class="MsoNormal"><span style="font-size: 12pt;"><span style= "line-height: 107%; color: black;">Is your brand ready for the future? Being a future-ready brand is about more than just hopping onto the latest tech trends. In this episode, we hear about what marketers can do to ... Show More

Luxury is struggling to connect with Gen Z, a cohort raised on TikTok and YouTube who research before they buy, shop vintage and resale as a first stop, and question whether soaring prices match product quality. While Millennials fuelled the last luxury boom via streetwear crosso ... Show More

Luxury is struggling to connect with Gen Z, a cohort raised on TikTok and YouTube who research before they buy, shop vintage and resale as a first stop, and question whether soaring prices match product quality. While Millennials fuelled the last luxury boom via streetwear crosso ... Show More

Generation Z, which was born between the late 1990s and the early 2010s, has a unique economic, political, and cultural identity. In the 2024 election, Gen Z shifted strongly to the right. They are less likely than any previous generation to expect they’ll achieve the American Dr ... Show More

In this episode of the Maxwell Leadership Executive Podcast, hosts Perry Holley and Chris Goede discuss the unique characteristics and expectations of Generation Z in the workplace. They explore how leaders can effectively engage and influence this generation, emphasizing the imp ... Show More

What comes after Gen Z? It’s Gen Alpha — Marketers are turning their attention to the children of Millennial parents, and we are too. Pop-Tart was the star of the College Football bowls season, thanks to their mascot — Because Kellogg’s new strategy is to give their snacks arms a ... Show More

In this episode of the Maxwell Leadership Executive Podcast, hosts Perry Holley and Chris Goede delve into the dynamics of leading multi-generational teams, with a focus on Gen Z. They challenge the stereotype of Gen Z as unmotivated, exploring the factors that influence their en ... Show More

Send a textIn this Advertising-special episode of Money Majlis, we sit down with Sasan Saeidi, global client lead at WPP & VML and the current world president of the International Advertising Association to understand the playbook of modern advertising. Sasan’s journey—from New Y ... Show More

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how lifestyle bra ... Show More

What happens when marketing, psychology, and emerging tech converge around a single purpose, redefining the relationship between brands and consumers? In today’s episode, I’m joined by Jaime Schwarz, a creative force behind Brand Therapy, The TeamFlow Institute, and MRKD.art, who ... Show More