Coleen Rooney has been in the public eye for more than 20 years, since she was a 16-year-old photographed on her way to school. Today she is building her own career on her terms, with a third Primark collection launching this week, a stake in Applied Nutrition, and a say in every project she puts her name to.

In this episode of Ladies Who Launch, Coleen joins Rochelle to talk about the itch to keep creating when she doesn't have to, the grafting years that started with a tip jar behind her nan and grandad's pub, and the doubt she still has to talk herself through. She shares what went right and wrong with her first Primark drop (the jacket that sold out in 48 hours), why she put her own money into Applied Nutrition, and why she has never put her name to anything she doesn't believe in.

She also opens up about her time in the jungle, why people change towards you when you're in the public eye, raising four boys who are used to a different life to the one she had, and why earning a lot of money doesn't always mean being financially secure.

In this episode:

Why Coleen is continuing to build her own career
Being photographed on the way to school at 16 and 20+ years in the public eye
Working through self-doubt and learning to say yes to opportunities
What I’m A Celebrity taught her
Choosing to be a full-time mum, and why she went back to work
Why she invested in Applied Nutrition instead of just putting her name to it
The Primark collections, what she learned from drop one, and bringing her mum into the campaign
Why earning a lot doesn't always mean financial security
Raising grounded kids and how people change towards you
Money habits and what she's happy to pay for to buy back time

If you're building something of your own, wondering whether to go back to work, or trying to back yourself, this one is for you.

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CHAPTERS

00:00 Beyond Wayne Rooney’s Shadow

00:58 Starling AD

01:31 Why Coleen Keeps Building

07:25 First Paparazzi Photo at School

16:27 Coleen’s I’m A Celebrity Experience

24:06 Balancing Work And Family

24:48 Starling AD

28:02 From Ambassador To Investor With Applied Nutrition

29:44 Work Ethic And Raising Grounded Kids

30:55 Primark Collab

37:56 Money Myths And Buying Time

42:54 Teaching Hunger And Passion

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