Before Pip & Nut became the UK's number one nut butter, Pip Murray was living in a garden shed. Pre-launch and out of money, she entered a competition for a startup to work rent-free for three months, won it from around 3,000 applicants, quit her job an hour later and moved in. Today the brand has around £40 million in sales and is eaten by more than 1.6 million UK households every year.

In this episode of Ladies Who Launch, Pip shares how a marathon-training obsession turned into a business, from selling around 200 jars on a good day at Maltby Street Market to landing Selfridges and Sainsbury's. She talks about crowdfunding her first round, the almond milk launch that failed within a year, why she spent twelve months trying to hire someone to replace her as CEO, and why she decided to stay.

In this episode:

Winning a garden shed and quitting her job
Training for the Paris Marathon and the idea for Pip & Nut
Why market stalls are the best consumer testing
Raising her first round on Crowdcube
Landing Selfridges as a first customer
Why being first to market matters less than execution
The almond milk range that failed, and what rushing taught Pip
Becoming number one in nut butter, and starting again as a challenger in snacks
Taking Pip & Nut into Europe

If you're building a food or consumer brand, deciding when to scale, or wondering whether to keep running the company you started, this one is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Winning Escape to the Shed

00:53 Meet Pip Murray

01:28 Starling AD

05:05 Pip & Nut Founding Story

08:29 Realities Of Crowdfunding

11:16 How To Make Your Own Luck

17:52 Rushing Products and Failure

19:11 Execution Beats Being First

21:14 Starling AD

21:47 The Shed Story

25:17 Fear Doubt and Runway

27:32 Building Proof Points

32:11 Using Marketing As Distribution

36:56 Founder To CEO

40:58 Creating Money Habits That Stick

45:43 Redefining Success And Balance

48:03 Snacking Brand Growth

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