Chris Schaeffer, one of the best Google Ads managers in the world, discusses two big Google Ads news items and then digs into a heavy topic answering the question about why finding a real PPC expert is so difficult today. The decline of the Google Ads skill has brought some negative aspects to the advertising space. Learn why this decline has happened and wh ... Show More
Oct 19
The Google Ads Detective: Solving PPC Mysteries, Part One (Episode 534)
In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, gives three examples of unique PPC mysteries that are from real campaigns that experienced dramatic performance drops. It is our job to figure out the reason for the change! This is a unique way to ... Show More
28m 43s
Oct 12
Google Ads Signal vs. Noise: How to Fix Clicks, Spam, and Broken Campaigns (Episode 533)
In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, breaks down how to separate confusing campaign "noise" from actual underlying problems. Chris tackles five of the most common headaches advertisers face—from spam leads and runaway budgets to zero ... Show More
23m 33s