About this episode
May 19
The AI Shift Every Marketer Needs to Understand with Lubna El Bannan
💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ... Show More
45m 54s
Apr 20
Why Product Placement Is Underrated in MENA with Sarah Sikander
💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and bran ... Show More
35m 25s
Jan 2026
What Actually Works in Hospitality Marketing with Majd Fakhry
💡 What we explore:• Why hospitality marketing needs a different playbook• The role of creators and UGC in driving real demand• How to measure success beyond likes and views• Bridging online marketing with offline footfall• Performance marketing strategies that convert• Common mi ... Show More
41m 10s
Aug 2018
115: 4 Super Advanced Google Ads Tips
<p>Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ <br/><br/>Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. This week we kick off the show with another update about the mobile app placement exc ... Show More
33m 43s
Feb 2022
The Future of Paid Search Advertising
<p>We've covered a lot of ground in the podcast about SEO but what's the current state of Paid Search. Well, it has changed enormously over the last few years, as Will Francis learns from Brendan Almack, MD of Wolfgang Digital. They chat about the three main ways in which Paid Se ... Show More
39m 27s
Dec 2023
What I Learned in 2023 (Episode #391)
38m 11s
Jan 2024
HUGE Question & Answer Show (Episode #393)
45m 2s
May 2023
Marc Abdo: Revealing marketing secrets you relate to. | Ep #13
In this episode of "Unlocking Marketing Magic," we take you behind the scenes of the world of brands.
Join us as we reveal industry secrets and insights that will resonate with you. From smart tactics and innovative campaigns to the impact of AI and navigating brand mistakes, we ... Show More
29m 32s
Dec 2023
Quality Score - The Principles of Google Ads #5 (Episode #389)
38m 32s
Mar 2024
Broad Match Keywords Are Cheaper (Episode #403)
<p>Get Opteo for free for two months - https://opteo.com/psp<br/><br/>Google Ads Management & Consulting - https://www.chrisschaeffer.com<br/><br/>Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ<br/><br/>Submit a Question - https://www.paidsearchpodcast.com<br/><b ... Show More
39m 19s
Feb 2024
Account Management - Foundations of Google Ads #10 (Episode #399)
43 m
Dec 2023
Amazing New Ideas + Joey Bidner (Episode #392)
38m 58s
Sep 2023
Digital Gold Rush - Mining for Audience Engagement Nuggets!
Today we are diving into the transformative power of retraining the mind and the nuances of leveraging Facebook's latest features for optimal digital engagement. Discover the art of crafting impactful video content, the significance of precise editing, and the strategies behind e ... Show More
32m 27s
In this episode, Richard Hartley, Head of Paid Search at Publicis, shares his 18 years of experience in paid search marketing. From navigating the evolution of search strategies to offering valuable tips for identifying top talent and crafting successful agency partnerships, Richard provides a wealth of insights on how to excel in paid search. He also reflec ... Show More
<p>Get Opteo for free for two months - <a href='https://opteo.com/psp'>https://opteo.com/psp</a><br/><br/>Google Ads Management & Consulting - <a href='https://www.chrisschaeffer.com/'>https://www.chrisschaeffer.com</a><br/><br/>Watch This Episode on YouTube: <a href='https: ... Show More
<p>Get Opteo for free for two months - <a href='https://opteo.com/psp'>https://opteo.com/psp</a><br/><br/>Google Ads Management & Consulting - <a href='https://www.chrisschaeffer.com/'>https://www.chrisschaeffer.com</a><br/><br/>Watch This Episode on YouTube: <a href='https: ... Show More
<p>Get Opteo for free for two months - <a href='https://opteo.com/psp'>https://opteo.com/psp</a><br/><br/>Google Ads Management & Consulting - <a href='https://www.chrisschaeffer.com/'>https://www.chrisschaeffer.com</a><br/><br/>Watch This Episode on YouTube: <a href='https: ... Show More
<p>Get Opteo for free for two months - <a href='https://opteo.com/psp'>https://opteo.com/psp</a><br/><br/>Google Ads Management & Consulting - <a href='https://www.chrisschaeffer.com/'>https://www.chrisschaeffer.com</a><br/><br/>Watch This Episode on YouTube: <a href='https: ... Show More
<p>Get Opteo for free for two months - <a href='https://opteo.com/psp'>https://opteo.com/psp</a><br/><br/>Google Ads Management & Consulting - <a href='https://www.chrisschaeffer.com/'>https://www.chrisschaeffer.com</a><br/><br/>Joey Bidner - <a href='https://joeybidner.com/' ... Show More