The Super Bowl. The Oscars. Stories that captivate generations. Few companies command the world's attention quite like The Walt Disney Company, and Rita Ferro knows how to turn that cultural influence into a thriving advertising business. The Disney Advertising President joins Michael Kassan to explore the extraordinary value of fandom, how AI is rewriting the economics of advertising, and what nearly three decades at Disney have taught her about leading through uncertainty, staying ahead of change and never losing the appetite to learn.
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