Today's episode is a fireside chat I did for Fiserv in Las Vegas. I talk about how fragmented the media landscape has become and why understanding social media is the key to staying relevant. We cover how to reach different consumer segments, why 15-minute meetings can change your business, and how location — physical or online — shapes your opportunities. I also share why the people who truly understand culture and social media marketing are the ones who will win moving forward. Hope you enjoy!