From Shazam and GIPHY to FaZe Clan and Discord, Adam Bauer has made a career out of spotting cultural shifts before the advertising world catches up. Now, Discord’s Global VP of Advertising joins Michael Kassan to make the case for gaming as one of the most powerful forces in media, explain why community is poised to define the next era of the internet, and reveal how he’s building an advertising business around a generation that wants to participate on its own terms.
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