What if some of the most common advice in the design industry is complete bullshit?
"Good design speaks for itself."
"More concepts mean more value."
"Every designer needs to become a strategist."
"AI will replace graphic designers."
We've all heard these claims. But how many actually hold up in the real world?
In this episode of JUST Branding, Jacob Cass & Matt Davies are joined by Massimo Zefferino from The Angry Designer, the outspoken podcast host known for challenging industry norms and calling out the nonsense holding creatives back.
Drawing on Massimo's 25+ years of experience building a seven-figure design agency, and insights from the Brand Builders Summit, we put 10 popular design industry beliefs on trial.
Together, we challenge the assumptions shaping how designers think, work, charge, present, position themselves and build their careers.
We explore:
For each belief, Massimo must decide whether it's true, whether it depends, or whether it's complete bullshit.
Expect strong opinions, practical lessons, uncomfortable questions and a few sacred cows getting slaughtered.
Whether you're a designer, brand strategist or creative business owner, this conversation will challenge what you've been taught and help you rethink where your real value lies.
Listen now and decide for yourself: Which design industry belief is the biggest load of bullshit?