Awareness months can bring a flood of attention to your cause, but that attention can fade. Farra Trompeter, co-director, talks with Elana Silber, CEO of Sharsheret, the national Jewish breast and ovarian cancer organization, about how Sharsheret treats Breast Cancer Awareness Month as the start of a relationship, not a one-off moment. They explore ways to creatively use events to educate your community and how to adapt materials for different audiences without changing the facts. You’ll also learn practical ways to segment and follow up with the people you meet during an awareness month so they stay engaged all year.