Nonprofit swag can be something that people want to use and wear. Carl Glenn, director of communications and strategy at Grand Street Settlement, talks with Farra Trompeter, co-director, about turning merchandise into a storytelling tool. They explore how to make affordable, wearable swag that staff and community members actually want, how a fundraiser tapped into local themes that turned products into program stories, and how a children’s book became a relationship-building tool. Get practical, budget-conscious ideas for making your brand something people want to carry with them.