The Good, Bad, & Ugly BTS of My $40K Lau...

You all have been LOVING my launch debrief episodes, so we're doing another one!

I'm taking you behind the scenes of my latest Private Practice Academy launch. We’re talking the good, the bad, and the ugly.

This time, I tested a much shorter four-day sale as part of my ongoing goal to work smarter, NOT harder.

The result? 39 therapists joined PPA, bringing in $40,823 in revenue AND putting us just one sale shy of my goal!

In today's episode, I'm talking about the good, bad & ugly of my $40k launch.

In this episode, I cover:

• Testing a shorter launch without sacrificing strong results
• Using a live webinar to build a highly engaged + warm audience
• Creating fast-action bonuses that solve real audience needs
• Using targeted emails to speak to different stages of the buying journey
• Testing Instagram ads, Stories, Reels & carousels during a launch
• Giving potential buyers direct access to ask questions BEFORE purchasing
• Why your marketing doesn’t have to perform perfectly to have a successful launch

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Episode 106: BTS Launch Debrief: $21,534 in 6 Days
• Get 15% off your first month + $500 set-up fee waived with Fire Us Marketing using code KELLY
• My Hannah Montana IG post
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

Click here to join my FREE LIVE training on 11/17/26!