People have called SEO dead since 2007. As long as people search, it still pays.
Brandon Leibowitz, founder of SEO Optimizers, has been doing SEO since 2007, has been a guest on 300+ podcasts and wrote The Power of Guest Podcasting.
In this episode:
• Whether SEO is dead, and what hasn't changed since 2007
• How to earn backlinks by being a podcast guest
• What to do with old blog posts: refresh, redirect or delete
• Whether AI-written content hurts you with Google
• How to start retargeting for as little as $5 a day
Get Brandon's free gift: https://seooptimizers.com/gift
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Be a guest or hear more episodes: https://thesaleswhisperer.com/podcast-guests
Read the full transcript: https://thesaleswhisperer.com/blog/seo-brandon-leibowitz
Chapters:
0:00 Intro
1:47 Is SEO dead?
2:32 How Brandon fell into SEO
6:36 The fundamentals that haven't changed
8:50 Do you have to promote as much as you create?
10:27 How to get backlinks
14:15 Growing across every social platform
16:23 Quality vs. quantity
18:55 Publish on your blog first, then cross-post
24:07 Link in the post or in the comments?
27:12 Refresh old posts or write new ones?
28:56 Delete, redirect or update old content
32:06 Can AI rewrite your content?
34:33 Old date or last-updated date?
38:13 Does Bing matter?
39:21 Using AI for real estate content
41:15 Writing The Power of Guest Podcasting
43:31 Tracking podcast traffic with one landing page
45:29 Why every business should retarget
47:49 Retargeting on $5 a day
52:39 Frequency caps and ad fatigue
53:42 Google or Meta first?
57:10 Where to find Brandon
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