Are you spending all your time trying to create more content when there are other ways to get your products in front of more customers? In this episode, I break down why I believe wholesale is one of the most powerful growth channels for product-based businesses and why I would prioritize it if I were starting a brand today. I share how wholesale can put your products in front of other people’s audiences, why your pricing and margins need to be built for retail from the beginning, and how packaging and point-of-sale make the difference between a product sitting on a shelf and actually selling. Tune in to learn how to build a wholesale strategy that creates more distribution, visibility, and revenue for your brand.
In This Episode, You’ll Learn:
00:00 Why posting more content isn't the only way to grow your product business.
01:15 How wholesale lets you leverage other people’s audiences.
04:15 How retail exposure created major opportunities for my brand.
06:45 Are your products priced for wholesale and profit?
08:45 How to build wholesale and retail margins into your product pricing.
12:15 What makes a product easier to understand and buy from a shelf?
15:15 Ways to help your products sell through in a retail environment.
18:00 What’s the difference between landing a wholesale account and growing one?
20:00 How to support retailers and create more reorders.
21:15 Why wholesale can create more opportunities for distribution, visibility, and revenue.
Resources + Links
Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE!
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Jacqueline on IG: @theproductboss