Could getting in front of the right people change your sales? In this episode, I break down why E.L.F. Cosmetics and Levi’s are showing up at state fairs and what their strategy can teach you about getting in front of other people’s audiences. I talk about the growing opportunity around in-person discovery, why the right event and the right customer matter, and how markets, festivals, retail, and other real-world experiences can create both sales and visibility for your brand. I also break down why every in-person event should be more than a selling opportunity and how to use these experiences to grow your email list and bring customers back to your website. Tune in to see how you can use in-person opportunities to create more visibility and reach new customers.
In This Episode, You’ll Learn:
00:00 E.L.F. Cosmetics and Levi’s are investing in state fairs.
02:30 What the shift from digital to in-person experiences means for product brands.
05:00 Why state fairs, festivals, and in-person events are becoming valuable again.
08:00 Finding the right event where your ideal customer is already shopping.
11:30 How in-person events create exposure without you paying to acquire every customer.
13:30 Turning in-person discovery into sales and long-term customer relationships.
17:15 Ways to get your product in front of new customers this holiday season.
Resources + Links
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