How do you get an entire Super Bowl stadium to sing along to your ad? Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket, figured it out...2 weeks before kickoff.
After his time at Airbnb and the agency Crispin Porter + Bogusky, Peter helped Rocket stop selling mortgage rates and start selling homeownership, and he and Daniel get into why ... Show More
Oct 16
Stop Sending Ad Traffic to Your Homepage with Val Riley, VP of Marketing at Unbounce
Wait a minute - are you still sending ad traffic to your homepage? Val Riley, VP of Marketing at Unbounce, says Google's noticed, and your landing page might be the reason your ads stop showing up.Val got into Marketing because her writing set her apart, and she was an Unbounce c ... Show More
42m 51s
Oct 14
Where the Next Generation Actually Pays Attention, with Stephanie Latham of Roblox | Ep. 448
If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math isn't mathing. Stephanie helped build what social advertising looks like at Meta. Now she’s doing it again, on a platform ... Show More
40m 22s
Oct 13
The Science of Using Sound in Marketing with Steve Keller, Sonic Strategy Director at SiriusXM
What does your brand SOUND like? (Yep, it has a sound, whether you picked 1 or not.) Steve Keller is the Sonic Strategy Director at Studio Resonate, SiriusXM Media's audio-first creative consultancy. He's also one of the world's top experts on "sonic strategy": helping brands ble ... Show More
54m 45s
May 2025
190 - This guy turned $1,800 into a $1B+ business (crazy story) | Scooter Braun
Get JD's new playbook Website Selling Machine here. Today, Jon gets into the background of Scooter Braun, the man behind some of the biggest names in music, such as Justin Bieber and Ariana Grande. Discover how he turned an $1,800 investment into a billion-dollar empire through s ... Show More
36m 44s
May 2023
Jason Derulo: Music and business
All this week on Business Daily, we’re focusing on the music industry, which is worth $26 billion a year globally. Today, we’re joined by the hugely successful musician, content creator and businessman Jason Derulo. He tells us what it takes to build a brand as successful as his, ... Show More
18m 25s
Aug 2023
The Secret Founders Of +$1,000,000,000 Brands
Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) dive into the business moguls behind the world’s biggest celebrity brands. Learn how Emma Grede leveraged the Kardashian’s name to build multiple 9-figure brands, how Guthy-Renker cornered the ... Show More
1h 13m
May 2024
$500 for 900,000 Followers??
<p>E319: Shocked at the price of this 900,000 follower deal.</p> <p>This is how much my friend Alain is paying this influencer for a video and all its footage. The influencer, in Miami, has 900k followers and tons of experience making engaging content.</p> <p>Alain gets a video o ... Show More
7m 49s