Inside Utah State's Approach to Building...

This is episode 874.

Read the complete transcription on the Sales Game Changers Podcast website.

This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast.

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The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2nd.

Learn more here.

Today's show featured an interview with Dr. Sterling Bone, Professor and Director of Huntsman ProSales at Utah State University - Jon M. Huntsman School of Business.

Find Sterling on LinkedIn.

STERLING'S TIP: "Trust your mechanics, trust your process, trust your systems, but find your soul and rediscover your soul of why you sell. I think it's taking a minute and thinking, why is it that what we do changes lives? How do we really impact? What are the real benefits that we provide?"