Most marketers treat AI as another app, not an operating system. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to build an agentic foundation instead. He breaks down recursive learning loops built on goal, context, measure, and levers, plus signal-based personalization that replaces static ICPs and segments. Ferreira also outlin ... Show More
Today
Should companies focus on building their own intelligence layer?
Companies need their own AI intelligence layer, not just API access. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, breaks down why proprietary operating context matters more than model choice. He explains how enterprise AI accounts avoid training data leakage, wh ... Show More
6m 2s
Yesterday
One AI capability marketers are consistently overestimating today
Marketers assume AI understands business context automatically. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains why that assumption fails without proper training. He breaks down giving off-the-shelf AI tools business-specific context, setting operational c ... Show More
4m 1s
Aug 22
Is AI more like a tool or an operating system?
Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelli ... Show More
3m 29s
Jul 2020
SaaStr 349: How to Turn Your SaaS Startup Into an Army with David Sacks, General Partner at Craft Ventures
<p>Startups can get messy. Especially in growth. David Sacks (Yammer, PayPal) shares how to navigate from 50-500 employees.</p> <p>This episode is an excerpt from David's session at SaaStr Summit: The New New in Venture. </p> <p>Full video: <a href= "https://youtu.be/G0sMviH3G24" ... Show More
28m 36s
Jul 2023
SaaStr 674: The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder, Jason Lemkin
<p dir="ltr">Startups come in all shapes and sizes on various stages of a timeline, yet it's not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. </p> ... Show More
15m 39s
Jan 2025
First Time Founders with Ed Elson – How This German Founder Built The Nation’s Most Valuable Startup
Ed speaks with Alex Rinke, co-founder and co-CEO of Celonis, a process mining and intelligence company. They discuss how his management style evolved as the company scaled, the challenges facing Europe’s startup scene, and his advice for founders navigating the fundraising proces ... Show More
55m 35s
Jun 2021
SaaStr 460: SaaStr CEO and Founder, Jason Lemkin, and Klaviyo CEO, Andrew Bialecki, on the $9.5B Revolution in eCommerce: Part One
<p><span style="font-weight: 400;">What does success look like for SaaS founders? Whatever the answer is, it rarely happens overnight. Meet Klaviyo –– a heavyweight industry player in the next generation of eCommerce and customer communication. In this podcast, Klaviyo CEO Andrew ... Show More
31m 43s
Aug 2025
Practical Entrepreneurship for Marketers
In this episode of the DMI podcast, host Will Francis speaks with Faisal Laljee, entrepreneur and growth strategist, about the intersection of entrepreneurship and marketing. Faisal shares his insights on risk-taking, growth hacking, customer acquisition, and building brands that ... Show More
45m 27s
Aug 2023
SaaStr 681: Scaling to $5B with Cockroach Labs' CEO Spencer Kimball's Formula for Sustained Growth and Resilience
<p>Whether you're going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder's mind. </p> <p>Cockroach Labs' CEO Spencer Kimball shares hard-won lessons from scaling from $0 to $5B and his time as an an ... Show More
38m 53s