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Shawn Cleary went from serving as a nuclear submarine officer to building a team that closed more than 200 units in just three years with simple systems designed to protect his time. One place where he saves a lot of time: social media.
What if you could build a $90 million real estate business and only spend about an hour per week per social media platform building leads?
We break down how Shawn built a niche Facebook community that produces roughly 12 to 18 deals a year, how he uses geo-targeted Instagram content to generate daily leads, and how his team uses YouTube to attract relocation buyers. The common goal is to provide value first, know exactly who you want to reach, and build around proven models instead of reinventing the wheel.
Then we get into the buyer consultation that helped Shawn personally represent 98 buyers in one year without a showing assistant. His two- to three-hour process helps him educate clients, set expectations, build trust, and save time later in the transaction. It is a clear example of how strong systems on the front end can create more control, more confidence and more production.
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