When you first started your career and were trying to generate leads, someone likely told you to reach out to your sphere. But how do you do that without coming across as self-serving? Mike Wagner is a luxury home agent who runs a “day one in real estate” class for new agents. Along with explaining how to effectively connect with your sphere using handwritten notes, Mike shares his experience and his formula for ACE (automatic, consistent, and effective) marketing. Listen to find out how easy it can be to get contact information for the people in your sphere, the sensible way to use social media to nurture relationships, and how to position yourself as a successful agent in your first 90 days.
Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.
Connect | Resources
· Connect with Mike at mike@mikewagner.com
· The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, and Jay Papasan
You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
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0:00 Introduction
1:14 Mike’s backstory
1:50 New agents’ biggest pain point
3:40 Mike’s Class: Day 1 in Real Estate
4:56 Drilling down into your SOI
8:08 Strategy for reaching out to your sphere
11:44 You have to be willing to ask for a favor
13:43 The power of handwritten notes
15:54 90-day new agent marketing plan
18:56 Testimonial – the impact of American Lifestyle
22:15 ACE marketing and the 3-legged stool
24:29 Marketing needs to be consistent
25:29 Handwritten notes: economical, soft-touch marketing
27:06 Social media epiphany
29:53 Social media combined with handwritten notes
33:05 Action Item
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