He helped sell America's biggest cereal brands, then had a daughter and couldn't bring himself to feed her any of it.
Today's guest is Parker Brook, founder of Lovebird Foods and a former insider at General Mills. He argues the food he was putting on family tables was engineered for profit, not health — and that most "healthy" labels are marketing, not nutrition. We talk about what really happens inside Big Food, the biggest scams hiding on labels, why the good brands keep selling out, and how parents can outsmart the grocery store.
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Our Guest:
Parker Brook
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DISCLAIMER: This content is for informational purposes only and is not medical advice. Always talk to a qualified healthcare professional for any health-related questions or decisions.