Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes.
In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack.
We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to.
In this episode, we cover:
If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you.
We Are Ladies Who Launch!
Chapters
00:00 Industry Meets Problem
01:59 Pain Points & Waste In Makeup And Waste
06:33 Scaling Brands And Building Confidence
07:44 Charlotte Tilbury Lessons On Trust
17:49 DCYPHER Tech Explained
26:08 Launching In John Lewis
34:55 Data Driven Foundation Formulas
36:49 Fast Track Personalised Lip Products
41:02 Switching Off As A Founder
43:31 Learning To Let Go
48:35 John Lewis Launch Moment
51:45 Advice Regrets And Lessons
57:30 Why Its Important To Obsess Over The Problem
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