Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space.

From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance.

In this episode, we cover:

How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space
Lesson from building Mimétique completely self funded
How storytelling and brand identity became her edge in an oversaturated market
Do's and don'ts of launching a modern brand and managing the conflict that comes with it
Fabienne’s top tip for solo founders

If you’re an aspiring founder looking to launch in the beauty space, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet The Mimétique Founder

01:55 Dermatology Family Roots

07:16 Going Back to University at 40

13:03 From Lab Vials to Le Bon Marché

15:38 The Challenges Of A Self Funded Launch

17:44 Building the Team

23:27 Designing the French Pharmacy Look

27:00 Founder Dos and Donts

33:06 Letting Go to Grow

35:18 Fabienne’s Five Year Vision

41:49 Rocket Round

47:46 Mentors And Dream Collaborations

50:22 Wrap Up

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Instagram: https://www.instagram.com/fabienne_sebaoun/

Mimétique: https://www.instagram.com/mimetiqueskin/

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