If I had to start over on Instagram today with zero followers, I wouldn't waste time chasing every new trend.

I also wouldn’t be hoping for overnight success. Instead? I’d focus on the strategies I know actually work!

In my first year of building my business, I spent 5-10 hours each week creating content while working full time and seeing therapy clients. That commitment helped generate $250k during my first year in business!

I’ve grown two Instagram accounts from zero to 10k followers in under a year. Sure, it may look like this has been super easy for me, or I’ve been super lucky. But I’ve spent the last six years experimenting, being consistent, and really refining my approach.

In today's episode, I'm sharing the 10 things I’d focus on if I was starting over on Instagram in 2026.

In this episode, I cover:

Committing fully to long-term Instagram growth
Niching down to attract the right clients
Posting consistently during your growth season
Embracing a beginner's mindset
Writing authentic content instead of relying on AI
Collaborating with other therapists to expand your reach
Networking intentionally on Instagram every day
Building relationships through virtual or in-person coffee chats
Setting up an intro call scheduler before you need it
Using Instagram ads to amplify your marketing strategy

Connect with Kelly:

Follow on Instagram @businessoftherapy and @sitwithkelly
Check out the Business of Therapy® website

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Resources & Links:

This episode is sponsored by Alma, the financially rewarding way to go in-network
I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
Private Practice Academy Bundle (PPA)
Reels Membership
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Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram