In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume. Tr ... Show More
Jul 13
HUGE News! Search Partners Revealed (Episode 521)
Google just made one of the biggest Search Partner Network changes in years… but is it actually useful?Try Opteo for free for 28 days - https://opteo.com/pspFor the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, ... Show More
20m 46s
Jul 6
Google is Hiding 60% of Search Terms, What Is The Solution? (Episode 520)
Google Ads is hiding more and more search term data, and it’s becoming a serious problem for advertisers.Try Opteo for free for 28 days - https://opteo.com/pspIn this episode, Chris Schaeffer explains why search terms—not keywords—are the foundation of successful Google Ads manag ... Show More
26m 37s