Ron Johnson, creator of the Apple Store and author of Shop Different: How Retail Revealed Apple's Genius, explains how to build winning retail by designing stores around people rather than transactions — empowering frontline employees, keeping spaces radically simple, and treating every visit as a step in the sales cycle. Johnson also shows why physical retail is thriving, with 85% of all revenue still flowing through stores or their online arms. Learn more at https://ronjohnsonshopsdifferent.com/